Sud Cévennes Tourism branding

A new brand platform

If you were an animal, which would you choose?

That’s one of the questions we asked our client, the Sud Cévennes group of tourism offices, as part of the workshops they held to design their visual identity.

When they mentioned the mouflon, it immediately struck us as a perfect representation of the unexpected. A symbol of purity and freedom, it represents a form of tourism that’s not based on the “money back guarantee”. Encountering a mouflon is magical, unpredictable and worth the effort. It makes sense, because this territory was born of a long-standing love affair between man and nature. Here, travel changes us, leaving its mark on our memories, our consciences, our hearts and our bodies.
Because with travel comes understanding.

It’s this model of gentle, soothing tourism that is protected by our customer. A model that draws on the region’s human and natural riches, while taking care never to distort them.

A positioning magnified by the signature we designed: Rencontre Sauvage

How we created the Sud Cévennes visual identity

We used a co-construction method involving local stakeholders to design the visual identity for “Sud Cévennes, Rencontre Sauvage”.

The stages of our branding support :
> Collaborative workshops involving representatives of all the territories, elected, private and technical.
> Collegial feedback, involving all stakeholders.
> Definition of the brand platform, writing the compass, the Chinese portrait, the golden circle and the brand pitch.
> Design of a brand signature, INPI verifications, semiotic enrichment

> Branding, design of visual identity and brand universe.

> Design of graphic charter
> INPI registration