Reporting on our CSR commitment

Committed to a responsible approach since its creation, Wild&Slow has chosen to publish its indicators as a sign of good faith and transparency. Our approach is largely inspired by the Climate Disclosure Report methodology, which has already been adopted by 170 communications agencies worldwide.

A cornerstone of our CSR commitments : sales transparency

As a business of influence, our agency’s biggest carbon impact is the work we do for our customers. It’s in the projects, products and services we promote, the behaviors we standardize, the new ways of thinking that inspire the behavior of thousands/millions of people, that our impact on society lies. Yes, our impacts on the environment and society are essentially indirect, and policies to reduce our direct impacts, such as recycling our ink cartridges or buying bicycles for our teams, are insufficiently trivial.

So it’s time to do a lot more across the design and communications sector. As part of our commitment to transparency and CSR, we are providing visitors to our website with a breakdown of our sales every year. To show you that we’re in the business of solutions, not problems.

Répartition du chiffre d'affaires par type d'organisation (en 2022)
Répartition du chiffre d'affaires par secteur d'activité (en 2022)

Our top 10 achievements in 2022


TV/Cinema/Web communication campaign for Ille&Vilaine Tourisme to promote local tourism.


Web eco-design and Brand Content for a brand of Made in France eco-designed air purifiers.


Creation and launch of a brand of PEFC Made in France wooden chalets.


Brand platform, visual identity, brand guide and international registration for a leading French hostel operator.


Redesign of the visual identity and redesign of the website and eco-design for the non-profit organization Le réseau français Villes Santé.


Brand platform, visual identity, brand guide, all in English for an international brand of BIM solutions.


Strategic Planning missions for a French region.


Brand platform, visual identity, brand guidelines, signature, for a Tourist Office promoting authentic travel.


Brand platform, visual identity, brand guide, signature, for a Tourism Office promoting authentic travel.


Creation of a poster campaign for an Archeology Interpretation Center.

Percentage of our 2022 sales affected by climate conflicts :

(sectors that emit particularly high levels of CO2)

0% Coal, oil and gas
0% Automobile industry
0% Chemical and petrochemical industry
0% Cement et concrete
0% Aviation
0% Plastics
0% Iron, aluminium and steel manufacturing

0% Meat and dairy production
10% Wood and paper*
0% Palm oil
0% Intensive fishing
0% Fast Fashion

*Support for a builder of Made in France wooden chalets, using French wood from sustainably managed forests for outdoor accommodation (wooden alternatives to mobile homes).

Percentage of sales in controversial sectors :

0% Weapons
0% Tobaco
0% Alcohol
0% Pornography
0% Gambling

Our commercial policy

Our business policy reflects our CSR commitments. We aim to serve organizations in the positive economy that have a clear mission in their DNA, or that have taken sincere steps to challenge an old economic model based on the limitless exploitation of our natural and human resources. In order to integrate our societal and environmental objectives into our collaboration strategy, we have classified our business sectors into 3 categories: desired collaborations, collaborations to be studied, and undesired collaborations.

Desired collaborations :

  • Circular economy: reconditioning, second-hand, upcycling…
  • Green tech, sustainable and/or eco-designed innovations
  • Sustainable tourism
  • Public health
  • Institutions (ambitious)
  • Organizations promoting responsible behavior and solidarity
  • Social and solidarity economy
  • Sharing economy
  • Energy transition companies and organizations
  • Training, education and coaching
  • Culture, arts and science professions
  • Organic agri-food
  • New modes of consumption that are sometimes those of yesteryear
  • Climate-oriented labels and rating tools
  • Environmentally-friendly local know-how
  • Companies promoting Made in France and local production
  • All companies seriously committed to sustainable development.

Collaborations to consider :

  • All sectors not included in either of the other two lists

Unwanted collaborations :

  • Companies in the oil industry (where fossil fuels account for over 30% of sales).
  • Companies producing animal meat on an essentially industrial and intensive model, and which do not take animal suffering into account.
  • Food companies that assume they contain palm oil, but have made no commitment to reduce or eliminate this component from their products.
  • Food companies that are not predominantly organic or have an equivalent quality label.
  • Cement manufacturers with clincker
  • Petrochemical manufacturers producing pesticides (neonicotinoids, glyphosate, etc.).
  • Automobile manufacturers who do not produce genuine ecological innovations.
  • Alcoholic beverages
  • Those involved in intensive fishing
  • Companies that do not take into account the well-being of their employees.
  • Companies that use child labor.
  • Controversial sectors mentioned above in the paragraph on our share of sales